video game technology include Atom mobile app in effort to win mobile customers

Atom Bank taps video game technology to win mobile customers Atom Bank's mobile banking app is so commercially sensitive that its developers won't even allow it to be demonstrated. The bank, whose founder believes can transform consumer banking in Britain, is in the final stages of preparation before launching its first products later this year.

 Its investors, who include star fund manager Neil Woodford, venture capitalist Jon Moulton and Jim O'Neill, the former chairman of Goldman Sachs Asset Management, are betting that Atom's innovative banking app will appeal to younger customers. And the bank can save money by having no branches, potentially helping it to make a profit quickly.Speaking at Atom's headquarters in Durham in the north east of England, where 100 staff are preparing for the launch, founder Anthony Thomson said Atom's timing was ideal given the surge in demand for mobile banking apps. "We are in the right place at the right time.

 I think we saw that the future was going to be mobile but I certainly didn't see the uptake being as rapid as it's been," Thomson said, referring to industry data showing mobile banking growth in Britain.The app, created by software developers who usually design video games, is expected to have particular appeal for 18-34 year-olds who are already routine users of mobile apps, Thomson said.

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