Blackberry says its latest handset offers 25 hours of normal use battery life
The Blackberry Leap is not the organization's first all-touch telephone - yet it may come as a shock, following its CEO said last March his center will be "extremely console driven".
The Canadian organization has additionally uncovered it is bringing a greater amount of its product to opponent stages.
Offers of Blackberry telephones are falling.
The organization delivered 7.9 million gadgets a year ago, as per research firm Gartner.
That was a major drop on 2013's figure of 18.6 million units, which thusly was well down on 2011's count of 51.5 million handsets.
Blackberry concentrated on the Leap's security peculiarities, amid its dispatch
A different study via think-tank eMarketer demonstrates the quantity of UK-based Blackberry clients is situated to dip to 700,000 not long from now, having been as high as 2.5 million in 2013.Crowded market Blackberry's Leap runs on its proprietary 10.3.1 operating system and features:
- a 5in (12.7cm) 720p HD resolution display
- an eight megapixel rear camera
- 16GB of internal storage and a micro-SD card slot
- built-in anti-malware protection
Blackberry says it believes the phone will appeal to "career-building" young professionals and businesses that value security and privacy.
But one expert thought the device might struggle to find a market, bearing in mind Microsoft, LG, Motorola and Sony were among other companies to have released rival mid-range phones over recent days, adding to an already crowded market.
"Looking at how Blackberry sales have fallen off a cliff, it seems to me difficult to see how it will come back from that, particularly when you're at an event like Mobile World Congress and seeing so many other mid-range, middle-of-the-road handsets," said eMarketer analyst Bill Fisher.
"Blackberry is not doing enough to differentiate itself at a time [when] we're seeing a plethora of such phones in this space."
Ben Wood, from the CCS Insight consultancy, was only slightly more positive.
"Blackberry will find it tough to compete with the iPhone and Android devices, but the Leap will be essential to offer a more rounded portfolio of phones," he said.
Blackberry also briefly teased a more distinctive device at its press conference - a curved-screened phone with a keyboard that slides out from below its screen. However, it did not name the model or provide further details.
Blackberry tweeted about its tease of a new curved phone at its MWC press conference
Software bundles
The other part of Blackberry's strategy is to provide access to its services to rival platforms.The company announced it would offer three new different bundles of services - called Experience Suites - for a fee, to iOS, Android and Windows Phone handsets.
These provide access to its calendar, secure email, Universal Search, password management and virtual-keyboard tools, among others.
"[Customers] want Blackberry's legendary security and core productivity and collaboration capabilities while still being able to choose a device that matches their lifestyle and personality," said the company's chief executive John Chen.
The pitch comes at a time when Google, Microsoft and Apple are touting their own apps and services as being business-friendly. But one expert said the Blackberry Experience Suites could prove popular.
Blackberry's marketing materials for its Passport phone had mocked thin keyboard-less touchscreen phones
"You can't underestimate how much the business world likes the Blackberry platform, so doing more to integrate it with their back-end systems to run apps on other devices will go down well."
Mr Fisher added that it might even bring some users back to the company's own phones.
"Blackberry's software is good, so potentially there could be a halo effect if people see they like the apps and are then attracted back to the hardware," he said.
"There's money to be made in software, but if you can monetise that in your own operating software and hardware, there's even more to be earned.
"But is it too late for that [for Blackberry]? Possibly."
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