Chinese technology giant Huawei is set to
step up its wearable game by launching
an Android Wear watch. The company will
unveil three wearable products, including its first smartwatch, and
at least one tablet at Mobile World Congress in Barcelona in
March.
Huawei confirmed to WIRED.co.uk at a briefing in Shenzhen that
it will be showing off a number of wearable products throughout
2015, including at least one that will run Google's Android Wear.
The company's current product strategy is to try and differentiate
itself through innovation, and we can expect to see this reflected
in its upcoming releases.
"One thing that is very important for us is to be different,"
said devices CMO, Shao Yang. "For the wearables we are not trying
to bring similar solutions."He also confirmed that Huawei's strategy of developing premium devices to capture the high end of the market would be applied not only to the company's smartphone range but across wearables and tablets too.
Yang did not confirm whether he saw Huawei wearables expanding beyond wrtistwear, but did acknowledge that more meaningful thinking needed to be attached to the design of wearable products.
"This is something very, very connected to the person," he said. "We need to build the link with the wearable and make the total experience even better."
Two tablets have also been confirmed for 2015, and at least one
will be shown off at Mobile World Congress in Barcelona. We don't
know exactly what to expect yet from the new products, but given
that the company reinvests ten percent of annual sales revenues
straight back into research and development, it would be reasonable
to have high hopes that the company will show off some exciting
devices -- across smartphone, tablet and wearable categories -- in
a few week's time.
www. WIRED.co.uk
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